Nowadays, what customers do is, they check online reviews before buying literally anything on the internet. This is true for even those things that they hear about from their friends and relatives. This is primarily because of the overall ease of access that they have to the information. In this regard, it is extremely important for brands and businesses to maintain a positive reputation on the internet. However, for businesses of all sizes, management of reviews is often a big burden. In this regard, the use of review management tools could make things a lot easier.
How to get better online reviews?
Well, more than 90% of the customers read reviews. Almost all of these people will be hesitate to buy a product that has negative reviews. Though, some people may still want to take the risk. However, usually, people will simply pass and move on to a different seller (this is especially true on websites such as Amazon).
Hence, it is very important for businesses to know how they can get better internet reviews. And this is exactly what we are writing this article for. In this regard, we have included a number of very useful tips for you to use! These include the following:
Have a good product
This is the prerequisite of everything. For as long as you do not have a good product, no matter what you do, your customers will not end up being satisfied. As a result of this, they will not leave a positive or good review. Rather, you will notice a giant see of negative reviews with a rapid decrease in your sales. After all, a company with so many bad reviews are like a red flag for customers.
So, make sure that your product is highly competitive and has great quality. Then, customers are likely to give you a good review due to a good experience.
Make it easy to get a review
Customers should be able to do as less work as possible, in order to leave a review for you. So, in this regard, make sure that it is very easy for your customers to leave reviews. As a result of this, the chances of them leaving you a review will increase significantly.
Furthermore, make sure that your business is available on a number of different online review directories. This is primarily because not all customers make use of social media websites such as Facebook, or others like Yelp. So, if they have a wide range of options to choose from, their chances of leaving a review are great.
Ask your customers for reviews
In case you are sure that you have delivered an exceptional service to a particular customer, it would not hurt to ask for a review. However, if you feel like something was lacking in your product or service, it is better to not to ask for it. This is because, in the latter case, a customer is likely to leave a negative feedback that could hurt you.
Do note that it is not a good practice to offer incentives to customers in exchange of good feedback. This is because, it can ruin your goodwill. Furthermore, the customer is likely to spread this around. So, avoid such strategies.
Getting good reviews is not very difficult. All that you have to do is, to ensure that the customer is satisfied. With good customer service, you can also turn a negative experience into a positive one, resulting in good feedback. If you are using a review management system, such as for a salon, things may get even easier for you to manage!